Dr. Gerardo Marti is the L. Richardson King Associate Professor of Sociology and chair of the Sociology Department at Davidson College. He is a member of the Congregational Studies Team.

Why would anyone attend a Megachurch?

Authority & Power, Clergy, Commitment & Belonging, Conservative & Evangelical Churches, Culture Frame, Megachurches, Participant Observation, Process Frame, Ritual & Worship

Question:  Why would anyone attend a Megachurch? It just seems to be about hype and money and the pastor promoting himself. That’s not what church should be about. I never expected to become an apologist for the Megachurch when I began my research years ago, but I’ve been shocked by the extent to which people…