Dr. Nancy T. Ammerman is Professor of Sociology of Religion Emerita, Department of Sociology and School of Theology at Boston University. A longtime member of the Congregational Studies Team, she is primary editor for StudyingCongregations.org

What does ‘attendance’ even mean anymore?

Between the pandemic and the spread of virtual meetings, congregations – like other organizations – are left to wonder what it means for people to ‘attend’ services. Attendance numbers can’t be deduced by counting the ‘butts in the pews,’ so YouTube views and Zoom participants have to be added to the mix. But what are…