What does ‘attendance’ even mean anymore?

Between the pandemic and the spread of virtual meetings, congregations – like other organizations – are left to wonder what it means for people to ‘attend’ services. Attendance numbers can’t be deduced by counting the ‘butts in the pews,’ so YouTube views and Zoom participants have to be added to the mix. But what are…

When Congregations Share Space, It’s Not All about the Money

Ask someone why a congregation would share its facilities with an outside group or organization, and you may get the answer, “It’s all about the money.” Congregations need operating funds, and rental income is an obvious source of income, correct? National data challenge that assumption. Sociologist Nancy Ammerman’s study of more than 500 Christian and…